is already a website. Now, it’s raising funds to become an APP that provides one-stop shopping for cruelty-free products. Shop, scan a product’s bar code and a cruelty-free alternative pops up instead. I found it at the amazing SEED Expo! WATCH!!
“My Conscience, My Choice makes it easy for you to find and understand products to make conscience-driven purchases in personal health, beauty, food and home goods categories. Get ready to become aware,” says founder Dory A. Kurowski. The truth is: every shopping choice we make is also a moral choice.